By Mary N. DiZazzo

HAIRSPRAY—not the play!

Ciao bella,

Hairspray—a product which is most often negatively associated with the super teased bubble ‘do’s of the sixties, and the angel wings of the eighties still has not lost its popularity. Also from the mid nineties into the 2000s, hair sprays received bad press and it was all about using serums to make your hair lie flat on your head.

Hairspray is still the most commonly used beauty product in American households, selling $1 billion in annual sales.

It helps people with their hair to acquire volume and movement, personality and shape. It is no coincidence that we are suddenly blessed with a wide circle of new and improved formulations. Yesteryear when it was called “lacquer” or shellac a natural resin and hair styles looked like immobile helmet heads lends to suggest that the improvements for hairspray has come a long way. Giant steps need giants such as the input from experts from Redken, to John Frieda (Serge Normandt).

The successful journey to improve sprays was essential to the beauty industry. As an example for quality in a spray and yet weightless “magic” is Elnett Satin, a legendary aerosol for L’Oreal Paris.

It was smuggled across the ocean by stylists who used it for its virtual weightlessness and invisible set.

Banned in this country since its inception in 1960 because it contained chemicals proven harmful to air quality, it has now been reformulated to meet government guidelines. Newly introduced in October (only at Target) for the American masses to create natural looking tresses.

You can never overdo it with this spray—layer after layer—try it and see...

Buona giornata and God bless the United States of America!

Mary

Read prior weeks' "All That Zazz" columns at www.mary4nails.com. Mary is a third-generation cosmetologist and a Massachusetts distributor of Kosmea brand rose hip oil products. She may be contacted at (978) 470-8183 or mary@mary4nails.com